Facebook Business Manager: What It Is and Why Your Business Needs It
Marketers often ask: “What is Facebook Business Manager, and why do we need it?” This guide covers BM features, its role system, and the e-commerce tools that boost campaigns.
1. Key Capabilities
- All assets in one place. Ad accounts, Pages, pixels, and catalogs under a single dashboard.
- Multiple ad accounts. Start at $50 spend cap; upgrade to 250 $ with pre-built BM-250.
- Separate billing. Each ad account can use its own payment method or virtual P-card.
2. Roles and Permissions
| Role | Scope |
|---|---|
| Admin | Full control: people, billing, domains |
| Editor | Create/edit campaigns, no user management |
| Analyst | View performance only |
Agencies prefer Partner Access: they can run ads for a client without exposing other assets.
3. E-commerce Tools in BM
- Meta Pixel & CAPI. Track purchases and optimize delivery.
- Catalog Manager. Upload product feeds and launch Dynamic Ads (use a Fan Page for creatives).
- Events Manager. Domain verification, micro-conversion tracking, server-side API.
When Do You Really Need BM?
- You manage several brands or regional Pages.
- You must split access among an agency, internal team, and freelancers.
- You need higher spend caps and invoice billing.
FAQ
- How many BMs per personal profile?
- Two by default; Meta can raise the limit to five after verification.
- BM disabled—what now?
- Submit a Request Review and run ads from a backup BM-50 meanwhile.
- Can I transfer BM ownership?
- No, but you can add another Business Partner and hand over the ad account.
Bottom line: Business Manager centralizes asset control, unlocks larger budgets, and streamlines role management. Verify your business, attach the pixel, and let BM become the core of your advertising stack.