What Are Facebook Agency Accounts?
Marketers often ask: “What are Facebook agency accounts?” Below is a concise guide on how Meta defines an Agency Account, how to obtain the status, which limits it unlocks, and when renting an agency BM makes sense.
1. How to Obtain Agency Status
- Business Verification — your BM must show “Verified.”
- Ad spend — at least $10 000 in the last 90 days.
- Partner form — request in Business Info → “Request Agency” or via support chat.
- Review takes 3–7 days; the “Agency Approved” badge appears in your Setup Guide.
2. Limits and Billing
| Parameter | Regular BM | Agency |
|---|---|---|
| Ad accounts | 50 | 200–500 |
| Spend cap | $50 k/mo | up to $2 M (case-by-case) |
| Billing cycle | Card / 30-day invoice | Invoice Net 30 / 60 |
| Payment methods | Cards, PayPal | Bank invoice + backup card virtual cards |
3. Pros and Cons of Renting an Agency BM
- Pros: instant high limits; separate invoicing per client; one disabled ad account doesn’t freeze the others.
- Cons: upfront deposit; owner sees your stats; policy breach by one advertiser can hurt all.
If you need > $5 000 daily spend fast and lack a verified BM, renting an agency account saves weeks. For smaller volumes, a self-owned BM 50 $ or its upgrade to 250 $ is enough.
FAQ
- Is Agency status the same as Meta Business Partner?
- No. Agency status is a BM tier; the Partner badge is a separate program.
- Can I get Agency without $10 k spend?
- Occasionally, yes—if you already have an invoiced account or a direct Facebook rep.
- How to move campaigns between agencies?
- Export in Ads Manager and re-import; pixels must be re-attached manually.
Bottom line: Facebook Agency Accounts extend Business Manager limits and enable invoiced billing—great for large buyers but demanding on compliance and cash flow.