What Is a Facebook BM and How Does It Differ From a Personal Ads Account?
Many advertisers wonder what a Facebook BM—Business Manager—really is and how it compares to a personal ad account. Here’s a breakdown of BM structure, a side-by-side comparison, and cases where switching makes sense.
1. BM Structure
- People with roles (Admin, Editor, Analyst).
- Ad accounts starting at $50 cap—upgrade to 250 $ via ready BM-250.
- Assets: pixels, catalogs, domains, apps.
- Payments: each ad account gets its own card or virtual BIN.
2. BM vs Personal Ads
| Feature | Personal Ads | Business Manager |
|---|---|---|
| Ad accounts | 1 | 50 → 250+ |
| Collaboration | Single owner | Team roles & logging |
| Payment options | One card | Multiple cards / invoice |
| E-commerce tools | Pixel | Pixel, Catalog, CAPI |
| Ban resilience | One ban stops all | Other ad accounts keep running |
3. Who Benefits From BM
- E-commerce brands: need Catalog + Dynamic Ads.
- Agencies & teams: require role-based access.
- High-volume buyers (> $1 000/day): larger spend cap and backup accounts.
Smaller advertisers can start with autorig accounts or farmed profiles and migrate to BM later.
FAQ
- How many BMs per personal profile?
- Up to two by default; Meta may raise it to five once verified.
- How to move campaigns from Personal Ads?
- Export CSV in Ads Manager → import into a new BM ad account, then relink the pixel.
- BM disabled but Personal Ads still active?
- Yes. They are separate; you can run ads from the personal account temporarily.
Bottom line: Business Manager is a corporate-level shell for Facebook Ads, offering more accounts, roles, and billing flexibility—essential for scaling and team operations.