How to Open a Business Page on Facebook: Step-by-Step Guide
How to open a business page on Facebook is one of the first steps for launching affiliate traffic, promoting a brand, or scaling e-commerce. Through the page you create ad campaigns, connect pixels and catalogs, and attach payment profiles. Below is a clear guide on how to create a business page on Facebook in 2026 to minimize moderation issues and bans.
1. Business Suite Wizard
To launch a page quickly, use Meta Business Suite — the updated interface that unites Ads Manager, Messenger and Instagram tools. In “Create → Page” Facebook will offer a setup wizard. Enter accurate business information: page name, category, and contact details that match your payment profiles.
If you operate multiple pages for traffic testing, avoid reusing the same name across them — unique names and visuals reduce the chance of page linking. After creation, add a high-quality logo and cover image to make the page look authentic.
2. Page Category
Next, choose the page category and write the description. The category helps Facebook understand your niche — e.g., “Online Store”, “Blogger”, “Marketing Service”. It influences expected content types. For testing or warming, pick a neutral category and avoid sensitive verticals like crypto, adult, or regulated medical/financial categories to keep higher trust.
Write a concise 2–3 sentence description, include a link to your site or landing. Use a light commercial tone with neutral keywords — this helps during manual review and reduces risk of penalties. Also set an action button (“Contact”, “Learn More”, or “Visit Website”) to demonstrate page activity.
3. First Posts
Don’t connect the page to ad accounts immediately. Publish 2–3 organic posts first: product previews, company news, or tips. This builds an activity history and improves trust during BM verification. Use quality images and avoid direct landing links initially — especially before ad launches.
If the page supports specific GEO/BIN combinations or card warming flows, publish localized content (local language, currency mentions) to pass GEO checks more easily.
After the page is active for 1–3 days, you can safely attach it to your ad account and start low-budget test campaigns. If tests are successful, scale gradually while monitoring trust signals.
Conclusion: a correctly created Facebook business page affects moderation, ad account trust, and overall stability. Follow this guide to avoid common mistakes and build a reliable base for Facebook Ads in 2026.