How to Make and Set Up an Instagram Business Account in 2025

Switching to a business account on Instagram in 2025 is essential for influencers, entrepreneurs, and marketing professionals. This profile type unlocks access to analytics, post promotion, contact buttons, and more.

1. Switching to Pro Mode

Open the Instagram app and follow these steps:

  1. Go to your profile and tap the menu (three bars in the top right).
  2. Tap Settings → Account → Switch to Professional Account.
  3. Select your type: Business — ideal for brands and companies.

After enabling Business Mode, you'll gain access to contact buttons, statistics, and ad settings.

2. Profile Category

Choose a category that best represents your field. Examples include:

  • Personal Blog
  • Education
  • Products/Services
  • Beauty
  • Media/News

The category can be hidden or changed at any time in your settings.

3. Insight Metrics

With Business Mode enabled, you’ll get access to the Insights tab:

  • Reach, impressions, and engagement metrics.
  • Demographics and activity data on your followers.
  • Performance stats for Reels, Stories, and posts.

These metrics help optimize your content strategy and increase engagement. To run ads securely, use virtual cards for Facebook Ads and mobile proxies for account protection.

It’s also recommended to connect your Instagram account to a Facebook Business Manager for unified ad management.