How to Launch Instagram Ads via Business Manager

Question: How do I launch Instagram ads through Business Manager correctly?

Answer: You must link your Instagram account to Business Manager, assign the ad account, choose placements and ensure creatives comply with Meta’s policies.

Launching Instagram ads through Business Manager provides full control over budgets, roles and tracking setup. This structure is essential for scaling and stable moderation. Below is a step-by-step guide on how to create a Facebook ad account for Instagram and launch campaigns properly.

1. IG account linking

The first step is connecting your Instagram profile to Business Manager. Go to Business Settings and add the account under “Instagram Accounts”. Make sure you have admin rights on the connected Page.

A professional Instagram profile must be linked to a Facebook Page. Without a properly configured Facebook Fan Page for advertising, ads cannot be launched.

2. Ad set placement

When creating an ad set, choose Instagram placements such as Feed, Stories, Reels or Explore. Automatic placements are recommended for initial testing.

To safely create a Facebook ad account for Instagram, it is best practice to set everything up via Facebook Business Manager and configure payments and roles before launching.

3. Creative specifications

1:1 or 4:5 for feed placements;
9:16 for Stories and Reels;
minimal text overlays;
policy-compliant visuals and messaging.

New accounts may face stricter moderation. Aged Instagram accounts usually pass automated review more smoothly.

Conclusion: Proper account linking, correct placement settings and optimized creatives are the foundation of stable Instagram advertising via Business Manager.