Mobile proxies: what are they and why do marketers need them?

Mobile proxies — what are they is a common question among affiliate marketers and digital media buyers. These are IP addresses assigned by mobile operators via 4G or 5G networks. Such proxies simulate the behavior of a regular mobile user, which builds more trust from advertising platforms like Facebook.

4G/5G vs residential

What are mobile proxies and why are they needed — the key question when comparing them with residential proxies. Residential proxies use static home IPs from internet providers, while mobile proxies rotate dynamic IPs from mobile carriers. This helps mimic real user behavior and reduces the risk of account bans on platforms like Facebook Ads.

  • Benefits of mobile proxies: high anonymity, regular IP rotation, strong resistance to bans;
  • Disadvantages of residential proxies: limited rotation, IP overlap, more likely to be blacklisted.

Who needs them

Mobile proxies are widely used in:

  • Affiliate marketing — for safe ad launches from multiple accounts;
  • SMM and Instagram marketing — for posting from various profiles without triggering blocks;
  • Account farming — for warming up and protecting new accounts;
  • Ad agencies — for managing multiple client ad accounts risk-free.

If you're working with Facebook, Instagram, or TikTok, mobile proxies are essential for smooth operations and compliance.

Pricing & limits

Costs vary depending on access type and setup model:

  • Shared proxies: from $15/month;
  • Dedicated proxies: from $40/month;
  • DIY setup with Raspberry Pi: from $60 one-time.

Speed typically ranges from 10 to 50 Mbps. Expect traffic limits and IP rotation either on schedule or by request.

Conclusion

To minimize risk and ensure account stability, mobile proxies are a reliable solution. They give you more control, mask your activity, and allow scalable, secure advertising operations.

Explore available mobile proxy options in the mobile proxies for affiliate marketing section.