ZRD: What is it and how to lift the ban on advertising activities

ZRD FB (ban on advertising activity) is the most painful Meta sanction for an arbitrageur. When a profile successfully passes an appeal, it receives the status of "Passed ZRD account". Such PZRD Facebook accounts are considered the most reliable: limits grow faster, and the chance of a repeat ban drops almost three times. Below we analyze the details, life hacks for removing restrictions, and also when it is more profitable to buy ready-made PZRD accounts - what kind of solution this is and how to check it before the deal.

PZRD / ZRD: what is PZRD and how to remove a Facebook Advertising Restriction

FB PZRD accounts (Passed ZRD) are profiles or Business Managers that once received a ZRD – Advertising Restriction but later passed a manual review. Thanks to the “Passed” mark, they enjoy higher trust, faster daily‑spend growth and a far lower chance of a repeat ban.

PZRD account — definition and the Facebook label

A PZRD account is a profile or BM that shows “Account previously restricted — Passed” inside Account Quality. Media‑buyers often call such a profile a “king”. The status exists in every GEO, including high‑demand PZRD USA units.

Main reasons an account gets ZRD

  • High user‑complaint rate on creatives;
  • Payment method GEO doesn’t match browser IP;
  • Mass uploads of duplicate ads;
  • Stolen or prepaid cards — that’s why Facebook blocks an account instantly.

Life hack: removing ZRD on a personal profile yourself

  1. Open Business Settings → Account Quality → Request Review.
  2. Upload passport and selfie – this is the core of how to restore a blocked Facebook account without support.
  3. Add the affected Ad Account ID and a screenshot of a “clean” landing page to prove policy compliance.
  4. Meta’s SLA is 24–48 h; once approved the banner turns green and reads “Passed ZRD”.

PZRD “out‑of‑the‑box” — when it’s better to buy PZRD Facebook accounts

  • You must launch today, not in a week of appeals;
  • You want the 250 $+ start‑limit immediately;
  • You run grey offers where every checkpoint = one lost day.

How to check an account for ZRD / PZRD before purchase

  • Ask for a fresh Account Quality screenshot with the “Passed ZRD” row;
  • Ads Manager → Billing & Payments: outstanding balance must be 0;
  • Business Info page: the “Previously restricted” flag must be absent;
  • Run a fingerprint or rent‑check to ensure the account hasn’t been resold before.

Understanding ZRD reasons, filing the review correctly or buying a vetted Facebook PZRD account will save both time and budget. Check the status first and keep your setup clean — your ad campaigns will last much longer.