Why does a business need Facebook Business Manager in 2025?

In 2025, Facebook Business Manager (now Meta Business Manager) remains a critical tool for companies running ads on Facebook and Instagram. It provides centralized access to all assets, supports multi-brand structures, and enhances brand security.

1. Centralized Access

Meta Business Manager enables seamless control over all pages, ad accounts, and pixels:

  • Assign roles to team members and partners.
  • Configure Meta Pixel and Conversions API for precise tracking.
  • Integrate Instagram profiles and Fan Pages.

This centralized structure simplifies scaling and reduces risks of mismanagement.

2. Multi-BM Strategy

For businesses managing multiple projects or clients, using a Multi-BM approach is essential:

  • Create separate Business Managers for different tasks or teams.
  • Keep assets like ad accounts, pages, and pixels organized.
  • Ensure flexibility when working with freelancers or agencies.

This setup is especially useful for ad agencies and affiliate marketers.

3. Brand Safety

Meta Business Manager provides advanced brand protection tools:

  • Two-factor authentication and detailed access controls.
  • Action logs and change audits for transparency.
  • Secure ad operations using virtual cards and trusted Fan Pages.

Tips for 2025

  • Review your user roles regularly.
  • Use mobile proxies and FARM accounts for safer operations.
  • Keep up with Meta’s updates to access new features early.

Leveraging Business Manager in 2025 is essential for managing advertising campaigns and business assets securely and effectively.