Why Are Cards Needed for Traffic Arbitrage and How to Choose Them?

In 2025, running Facebook traffic arbitrage campaigns requires specialized payment solutions. Virtual cards have become a key tool for media buyers, offering security, flexibility, and scalable advertising.

1. BIN Geo and Spending Limits

Choosing the right BIN (Bank Identification Number) is crucial for successful payments in Facebook Ads. Different regions have varying levels of trust, and the right BIN reduces the risk of declined transactions.

  • BIN Geography: BINs from the US, UK, and EU are generally preferred.
  • Spending Limits: Check daily and monthly transaction caps to avoid payment issues.

Recommended services with reliable BINs:

2. 3-D Secure Support

3DS support can influence payment success and account trust level.

  • With 3DS: Boosts trust but may require verification.
  • Without 3DS: Easier for payments, but slightly riskier for bans.

Choose card types based on campaign type and desired risk level.

3. Warming Up Cards

Card warm-up helps prepare a card for use in Facebook campaigns:

  • Start with small test transactions to build payment history.
  • Use the card on other platforms to build credibility.
  • Gradually scale ad spend to avoid triggering risk signals.

This helps reduce bans and improve campaign performance.

Additional Recommendations

For better Facebook Ads performance: