How to Switch a Personal Facebook Profile to a Business Account

In 2025, Facebook offers two main ways to use the platform for business purposes: creating a business page or enabling professional mode on a personal profile. Let’s look at both options.

Option 1: Creating a Business Page via Business Suite

To create a business page:

  1. Go to business.facebook.com and click “Create Account.”
  2. Enter your business name, your name, and work email.
  3. Follow the steps to complete setup.

Once your business page is set up, you can manage all business assets from one dashboard.

Option 2: Enabling Professional Mode on a Personal Profile

Professional mode lets you use a personal profile for business purposes:

  1. Go to your profile.
  2. Click the three dots in the top-right corner and select “Turn on professional mode.”
  3. Follow the on-screen instructions to finish setup.

This mode gives you access to analytics, monetization, and other business tools while keeping your profile.

Personal Profile Limitations

Using a personal profile for business has limitations:

  • Limited to 5,000 friends.
  • No access to advanced advertising and analytics tools.
  • Violating Facebook policies can lead to account suspension.

Pixel Setup

To track conversions and collect analytics, install a Facebook Pixel on your website:

  1. Go to Events Manager in Business Suite.
  2. Click “Add” and choose “Facebook Pixel.”
  3. Follow the steps to implement it on your website.

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