How to Create a Facebook Business Manager (BM): Method 1 and Basic Setup

Video: how to create Business Manager (BM) — standard method

What to prepare before creating Business Manager

Before creating BM, prepare a work email, a clear business name, access to the personal Facebook profile that will create the business manager, and a basic understanding of the future structure. It is better to decide in advance which assets you will add first: Fan Page, Instagram account, ad account, pixel, or team members.

If you still do not fully understand how BM differs from Ads Manager, start with the guide Business Manager in Facebook: what it is and why businesses need it. It explains the core logic: BM is not only about ads, but also about asset ownership, access rights, roles, and order around the advertising structure.

Also check the security of the personal profile in advance: email access, phone, password, two-factor authentication, and active sessions. If the personal profile loses access right after BM is created, the problem will affect not only the profile, but also the structure you have already created.

How to create Business Manager using the standard method

1. Open Meta Business Suite

Log in to Facebook with the profile that will create the business manager and open Meta Business Suite. Meta often uses the name “business portfolio” in the interface now, but many people still call it Business Manager or BM. On CrazyFB, we keep the familiar BM wording, but it is important to understand that this is the same Meta working environment for business.

2. Start creating a new business portfolio

In the menu, choose the option to create a new business portfolio or new business. Button labels may vary slightly depending on the interface and account language, but the logic stays the same: you are creating a separate business structure, not a new personal profile.

3. Enter the business details

Fill in the business name, your name, and work email. Choose the name carefully: it should be clear to you, your team, and the people you may later invite to access. The email must be available, because notifications and confirmations may be sent there.

4. Confirm creation through email

After submitting the form, check your mailbox and confirm BM creation if Meta sends a message. Do not postpone this step: an unconfirmed email may interfere with later settings, invitations, and notifications.

What to set up right after BM is created

1. Check the owner and main access

Open business settings and check which profile has full control. Full control should belong to the owner or responsible admin, not to a random employee, contractor, or temporary helper.

2. Add people only for a specific task

Do not give full control to everyone. For most tasks, partial access to specific assets is enough: Page, ad account, pixel, catalogue, or Instagram account. If you need a more detailed breakdown of permissions, use the guide on how to give access to Business Manager: roles and levels.

3. Add assets gradually

You do not have to connect everything in the first hour. You can add a Page first, then an ad account, then Instagram, pixel, or other elements. For example, if you already have a public project Page, check it separately: the Facebook Fan Page should be clear, filled in, and have proper ownership before you build the advertising structure around it.

4. Set up the ad account separately

Creating BM does not automatically mean that the ad account is ready to use. The ad account, currency, time zone, payments, and roles are checked separately. For that, use the separate guide on how to create a Facebook ad account through Business Manager.

Common mistakes when creating BM

The first mistake is creating BM without understanding who the owner is and who will manage access. Later, it may turn out that full control belongs to someone who no longer works on the project, while the real business owner cannot properly manage the assets.

The second mistake is adding many people, Pages, ad accounts, and partners without any order. BM is meant to create structure, not chaos. If you add everything at once but do not understand who has access to what, the business manager stops helping and becomes a source of problems.

The third mistake is treating BM creation as a guarantee of normal advertising. BM helps manage assets, but it does not replace Meta rules, compliant creatives, a proper Page, clear billing, or careful access management. If the advertising logic itself is weak, one created BM will not fix it.

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