How to Properly Link a Facebook Page and a Business Instagram Account

Linking your Facebook Page to a business Instagram account allows you to manage content and ads in one place. This guide will walk you through the correct steps to set it up.

1. Using the Meta Account Center

First, ensure you have access to the Meta Account Center:

Go to your Instagram profile settings.
Select “Accounts Center” and tap “Add Facebook Account.”
Log into your Facebook account and confirm the link.

2. Verifying Page Roles

Make sure you have the necessary permissions on your Facebook Page:

Visit your Facebook Page.
Go to “Settings” and then “Page Roles.”
Ensure your account has the Admin role.

3. Common Issues and Fixes

Some common problems during account linking include:

Insufficient permissions: Confirm you are an admin of the Facebook Page.
Incompatible account types: Ensure your Instagram is set up as a business account.
Technical issues: Try linking from a different device or browser.

4. Additional Recommendations

For smoother advertising on Facebook and Instagram:

Use virtual cards for ad payments.
Consider using high-limit agency accounts.
Get farmed Facebook accounts for safer campaign launches.