How to Add an Instagram Account to Ads Manager

Question: How do you add an Instagram account to Facebook Ads Manager and run ads safely without triggering access restrictions?

Answer: In 2026, all Instagram ad management runs through Facebook Business Manager. To link your profile correctly, you need to add it in Business Settings, assign permissions, and ensure compliance with Meta’s ad rules.

1. Business Settings → Instagram accounts

Go to business.facebook.com, open Business Settings, and select Instagram accounts. Click “Add,” then log in to your Instagram. Once confirmed, your profile will appear in the connected list.

If you manage several brands or niches, it’s better to use separate Instagram accounts for each. This minimizes bans and helps manage ads independently.

2. Permissions

Next, assign permissions. Under People, choose who can manage the Instagram account and what roles they’ll have. For agency setups or Facebook Business Managers, also grant access to ad assets and pages. Otherwise, Instagram won’t show up in campaign setup.

Tip: Use mobile proxies to log in securely and maintain stable sessions. This prevents Meta from flagging IP or device mismatches during account connection.