How to Link a Business Instagram Account to Facebook

Linking your business Instagram account to Facebook allows for centralized advertising management, unified messaging, and simplified administration. Here’s a step-by-step guide to connect the accounts and troubleshoot potential issues.

1. Preparing Your Accounts

Before starting, make sure that:

  • Your Instagram account is set to a professional (business or creator) profile.
  • You have admin access to the Facebook Page you want to connect.

2. Linking via Instagram

To link your Instagram to a Facebook Page through Instagram:

  1. Open the Instagram app and go to your profile.
  2. Tap “Edit Profile.”
  3. Under “Public Business Information,” select “Page.”
  4. Choose the Facebook Page you want to link or create a new one.
  5. Confirm the connection.

3. Linking via Facebook

To link your Instagram account through Facebook:

  1. Log into Facebook and go to your business page.
  2. Click on “Settings” in the left menu.
  3. Select the “Instagram” section.
  4. Click “Connect Account” and enter your Instagram credentials.
  5. Confirm the connection.

4. Syncing Data

Once connected:

  • Messages and comments from Instagram will appear in Facebook’s Inbox.
  • You can run Instagram ads directly through Ads Manager.
  • Business contact details will be synced across platforms.

5. Fixing Common Errors

If you experience issues during linking:

  • Ensure you’re an admin of the Facebook Page.
  • Verify your Instagram is set to a business or creator profile.
  • If the Instagram is linked elsewhere, disconnect it before reconnecting.